A new IBM-MIT study found that companies with advanced analytic capabilities are accelerating ahead of their analytically challenged peers. In recent years, there have been a lot of anecdotal accounts of analytics making a positive impact on business growth and now a new study of 4,500 executives provides some data points to back this up.
The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year.
Overall adoption of analytic capabilities has been rapidly proliferating as of late although less so in the Middle East. Fifty-eight percent of organizations surveyed in this study now apply analytics to create a competitive advantage within their markets or industries, up from 37% just one year ago, the study confirms.